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Affiliate Program Intro
What is an affiliate program? Everyone who surfs the web has come across affiliate programs. You may have seen a banner on a website that says, “click here”, and once you do, you get access to whatever’s being promoted. Or you could click on a link...
Autoresponders are the key to freedom from the burden of emails
Copyright 2005 Chris Stirling
In today's business world emails are essential to the success of any business. As your business grows so will the number of emails you will receive. The bad news is that people expect prompt replies to their email...
Your Affiliate Web Site Is Built – Now What?
When I first got my web site built, I thought I finally I had a presence on-line. Wrong! I soon found out that I needed someone to host my site, and I needed a domain name. This, I found, was my moment of utter confusion. And my first thought was...
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The Biggest Benefit Of Using A Long Domain Name As A Marketing Strategy
In the world of 21st century, it is no longer surprising to find that most business had already establishes a web presence to support their brick-and-mortar businesses. There are many advantages of establishing a web presence on the Internet such as selling globally to prospective customers and disseminating information to the public.
Most business owner would have already understood the importance of a web presence to their business. What most of them had failed to understand is that the domain name in their website can contribute significantly to their online marketing strategy.
First, we look at a few rules of a good domain name. Most would agree that a good domain name should:
1) be able to describe your business when people first look it.
2) include hyphen in between the words to make it easier to read.
3) have an appropriate .com, .net, .biz, .info, .org to reflect the nature of the business.
What I differ in opinion is that a long domain name "mysuperduperbrandflyingsite.com" can be as effective as a short domain name "superduper.com" depending on the context where the domain name is used. Many people would definitely disagree with me on this point as they believe that a short domain name is easier to remember. However, a long domain name can be just as effective depending on the context where it is
use.
Having a catchy long domain name such as http://www.dont-miss-a-thing.com or http://www.once-in-a-lifetime.com/ would definitely helps to draw attention to your business promotion rather than promoting your website name http://www.yourcompanyname.com which is mundane.
When people reach http://www.dont-miss-a-thing.com or http://www.once-in-a-lifetime.com, you can communicate a short sales message before driving them to the appropriate web page.
Thus, depending on the context where the domain name is used, a domain name can actually help to make or break your overall marketing performance.
About The Author
Justin Koh is the contributor of this article for http://www.domainnamecenter.info
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.
info.support@gmail.com
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